People are afraid to lose their jobs, incomes are low, the quality of service plummets, and everything goes down the drain.

Losing companies, on the other hand, are sources of stress. He describes winning and success as a key driving factor behind a healthy economy, as successful companies create new jobs, pay taxes to the government, donate to charity, and improve the locality around them. The key idea that justifies the creation of this book, according to Welch, is winning.